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SOPHIE ANDERTON Launches
fresh2o Carewear - "Strip To Give"
Sophie Anderton launched the very latest concept in compassion in
London on July 30th - modelling "carewear" beachwear.
Carewear is a new range of Seaspray
swimsuits and bikinis designed to sex-up giving - letting women
do good whilst looking great.
Sophie modeled the latest sunwear and swimwear for the strip-to-give
campaign at the Intimate Body & Beach show, Olympia. |
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The water charity fresh2o
- which campaigns to stop children dying from disease linked
to dirty water - have joined with Seaspray
to create an alluring range of swimwear which aims to raise awareness
for the dying need for clean water.
Each costume carries the fresh2o
emblem beneath the breastline and money from the sale of each costume
will go to providing clean water supplies in the world's droughtlands.
"As it's quite obvious where most eyes go when girls
are on the beach, the breast is the ideal billboard for our message",
said fashion photographer Candice, who founded fresh2o.
"By wearing a Seaspray
cossie, girls will be giving a sensual style to giving. Wearing your
care on your chest is like wearing your heart on your sleeve, but
rather more effectively". |
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Sophie Anderton is the latest top beauty to
join the leading ladies including Keira Knightley, Tamzin Outhwaite,
Lily Cole and Kelly Brook who are backing Candice's campaign
to bring fresh water facilities to the millions who go without worldwide.
Every 17 seconds a child dies of thirst or water-related disease.
"We in the West don't know what it's
like not to turn on a tap and get water", said Keira, "This
is a world problem that we can all do a bit to help".
fresh2o organisers are
urging the public to help the global water shortage by reducing the
time of showers, not running the tap whilst cleaning teeth and many
other easy ways of helping children not to die. More details will
be made available at the launch. |
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Sophie says: "This collection
is all about girl power.
It's about empowering ourselves to help others, specifically
children.
Children are the kings of our future.
But one chhild dies every 17 seconds, that is of every
minute of every day, of every year 4 children die because
they have no clean water.
We women can help them live.
Get fresh, girls, wear your care where it counts." |
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