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| NOW IT'S BRITAIN'S NEXT TOPBOTTLE RISE OF MODELS AS UBER-STARS REACHES NEW LEVEL THE FACE THAT LAUNCHED A THOUSAND SIPS |
| Once they were just anonymous pretty faces and
the only one whose name was known was Twiggy. Now popular culture has elevated fashion models to the celebrity levels of royalty - with their own TV shows, perfumes, underwear collections, rockstar boyfriends and the centre of much public health debate as millions of wannabe fans emulate their stick insect status. The latest development in the rise of the uber-model takes places in London on Monday evening (August 20th) - when Selfridges will reveal which UK model's face will grace the launch of a hip new health-drink - aka the face that launched a thousand sips. Firefly health tonics is to celebrate the current craze for mogul models by printing the face of a contender for LivingTV'S Britain's Next Top Model on a special edition of 30,000 bottles of their fashion drink. But in order to win, each of the models from the TV show first had to turn skin-diver, hold their breath and model underwaterfor photos by top fashion photographer Candice for a public awareness campaign for the freshwater charity fresh2o - which campaigns to bring freshwater projects to drought-blighted lands where a child dies every 15 seconds from illness related to filthy water. Dangerous? Maybe, but it's all in a tall girl's stride when you're vying to become the face of the next media darling, darling. The new face of Firefly, the new face of fresh2o and the new face beneath the hair tamed by stunt sponsors Goldwell hair products will be revealed on Monday through Sally Learmouth @ Gloss Communications - 0207 324 6154 / 07970 467 157. Pix through Steve Tompkins @ Celebrity Pictures 0207 275 2705. fresh2o - T 01380 860 169, M 07971 461 002, E geoffbaker@dsl.pipex.com Visit the FIREFYTONICS website for more information on the range of health drinks they produce http://www.michaelbarneshair.com |
Britain's
Next Top Model The New Face of Firefly- Rebecca White |
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